Stand Out with Contrarian Marketing
Doing the Opposite Gets You Noticed Ever feel like all ads look the same? Everyone follows the same trends, uses the same words, and promotes the same way. But what...
Author: Rob Higgs
12 Proven Hacks for Unforgettable Content and Ads
Do you want people to remember your ads and content? Okay, yes, that was a dumb question. What’s the point of creating content or an ad that’s forgotten before they...
If You Only Have 1 Hour a Day to Build a One-Person Business, Do This
Anyone can make excuses: “I don’t have time.” “I don’t have the energy.” “I’ll start on it next week/month/year/lifetime.” Instead of making excuses, try adapting to your constraints. Even though...
Increasing Email Click-Through Rates with Personalization
One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with recipients, making them more...
Using The Validation Trick to ‘Mind Control’ Your Audience
Imagine you’re scrolling through Amazon, unsure of which product to buy. But when you notice that one has a “Best Seller” badge, you choose that one without a second thought....
The Purple Cow Marketer’s Favorite Tools
Seth Godin is a well-known entrepreneur, author, and speaker who focuses on marketing, leadership, and change. Godin has written numerous bestselling books, including “Purple Cow,” “Linchpin,” and “This Is Marketing.”...