Author: Rob Higgs

PLR or private label rights don’t always enjoy the best reputation. Most marketers figure PLR was written by someone who either doesn’t speak English well or has no background in the subject matter. And often times the PLR is cobbled together with a lousy sales letter and amateur graphics and sold as a package to unsuspecting marketers.

If you’ve followed me for any length of time, then you know I advocate testing everything to see what works rather than simply taking the advice of others.

I’m constantly amazed at how marketers seem to think free content and paid content are two entirely different things. That fact is, your most successful blog posts and newsletter articles can make you more money than many of the products you’ve promoted.

Let me preface this by reminding you that the greatest selling tool in all the world isn’t the internet, or sales letters or sales videos or even word of mouth.

You might think this is getting rather picky, but I’ve found it flat out works. When advertising anything with a price, lower the left-hand portion of the price and test it against your original price.

Hello World! The first strategy to make money online is building a list. This...

This isn’t about selling t-shirts, but rather the lesson we can learn from t-shirt sellers that will put money in our pocket before we even create the product.

I want to be clear right up front – there is NO stealing required to do this.
In fact, professionals have been doing this exact same thing forever, or at least since people have been creating stories, content and so forth.