Category: Copywriting

March 28, 2022

How to Write for SEO Without Going Crazy

When you’re struggling to write your latest blogpost, you probably don’t want to have...

January 5, 2022

I saw a forum thread the other day, in which a new marketer wanted...

November 29, 2021

Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s...

November 28, 2021

One of my best copywriting secrets is to build a “swipe file” of winning...

October 24, 2021

You Can Overcome Your Prospects’ Fears By Doing These Four Proven Things! A majority...

October 19, 2021

Have this handy little checklist to hand the next time you are writing or...

October 15, 2021

The word ‘Free’ has proven over and over again to be the strongest, most...

September 25, 2021

There are a variety of elements to any direct mail or website sales letter,...

September 23, 2021

The type of product you are selling will determine which sort of headline to...

September 20, 2021

I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how...