Rise of the Machines (Sort Of): How to Create a Digital Influencer and Watch Brands Line Up
Forget flesh-and-blood influencers with their diva demands and questionable sponsored posts. The future of marketing is here, and it’s pixelated....
Category: Information Publishing
Course Creation Killers: 7 Deadly Sins to Avoid
So, you’ve poured your heart and soul into crafting the perfect online course. You’re brimming with knowledge, bursting with enthusiasm,...
How the Halo Effect Can Supercharge Your Internet Marketing
Long ago when I first started dabbling in online marketing, I vividly remember the time I stumbled upon a software...
Finding Your Brand’s Voice
Hello, I’m Harriet Cummings. I’ve seen a lot of online articles about tone of voice but feel that many of them...
Turn Tiny Products into Expensive Courses with the Double Chocolate Macaroon Method
My organic grocery store sells several different kinds of prepackaged coconut macaroons. The cookies come in bags or canisters and the weight tends to be around 12 to 16 ounces.
But for the same price, you can buy a bag that weighs just 5 ounces.
Case Study: The Ogilvy-Oyster Method of Sneaky Selling
Here’s how a small shift in your content strategy can lead to big profits:
“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.
