5 Keys to Creating Content that Makes Sales
How would you like every piece of content you create to be your sales agent? Imagine if every article, post or video you created led to more subscribers and more sales… how awesome would that be?
How would you like every piece of content you create to be your sales agent? Imagine if every article, post or video you created led to more subscribers and more sales… how awesome would that be?
They say if you follow your passion, you’ll be successful. The idea is that your passion will see you through all the struggles, mistakes and missteps that eventually lead to your massive success.
In online marketing, as in most endeavors, we talk about finding people who are successful and emulating what they do.
For example, you find a sales page that’s converting like gangbusters, so maybe you use the same font, the same style of headline, similar graphics and so forth to sell your product.
My organic grocery store sells several different kinds of prepackaged coconut macaroons. The cookies come in bags or canisters and the weight tends to be around 12 to 16 ounces.
But for the same price, you can buy a bag that weighs just 5 ounces.
I recently considered buying a course from a respected, well-known marketer whom I admire very much.
If you had 7.4 million followers on Instagram, as a marketer do you think you could monetize that audience into six figures?
A few minutes ago I visited a travel website where I was offered 10% off if I subscribed to their email list.
I subscribed, checked my email and there was my 10% coupon code, good until 10 days ago.
You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.
A couple of months ago I was working on this newsletter with the deadline quickly approaching when inspiration hit. I had an idea for a new product.
Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice and started fishing?
This might sound like a crazy idea if you’re from a warm climate. Why would you sit there on the ice for hours, freezing yourself silly, waiting for a fish to wake up from its cold slumber and bite your hook?