Author: Rob Higgs

You might be thinking one thing when you write your email to your customers, but your customers might interpret what you wrote in an entirely different way.

Want to know what the best marketing emails have in common?

It is important to keep your subscribers engaged once you have them on your email list. There are a few ways to do this, including providing valuable and relevant content, offering incentives and discounts, and sending regular communication.

In order to grow your email list, you need to put in place strategies that will attract subscribers. Some of the best strategies for growing your list include

Let’s start at the beginning: What’s an email list and why do you need one?
An email list is a database of email addresses that you can use to send marketing messages to your customers and prospects.

One of the oldest and most effective marketing strategies is email marketing, and in fact email ROI is a mind blowing $36 for every $1 spent.
For your reading pleasure and possible astonishment, here is a list of email marketing statistics to demonstrate just how powerful email can be.
The stats come from all over the place, the data was compiled by Hubspot and the sometimes snarky comments in italics are all mine.

I know a lady who knows a lady who loves to crochet. For those uninitiated in the world of fiber crafting, crochet is kind of like knitting, but it only uses one needle, not two.
This lady wanted to turn her love of crochet into a full-time business. The problem was, how was she going to make enough money doing it?

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results is about focusing on what matters the most in personal and work lives.
Here I’ve written down key insights from the book and followed each with a thought or two of my own.

You open your email and you see SALE, SALE, SALE, REFUND, SALE.
4 sales and 1 refund, and what is it you think about for the rest of the day?
That one @#$% refund.

If you’ve ever gone through the process of buying something new only to regret it later, you know the feeling of buyer’s remorse all too well. This sinking feeling can happen with big purchases like a car or a house, or even with smaller items like online marketing programs, software, outsourcing services for your business and so forth.
Then there’s the reverse problem: Preventing your own customers from having buyer’s remorse and asking you for a refund.
This one really hurts, doesn’t?