Author: Rob Higgs

I recently read a stat that says video ads on social media have a 23x higher view rate than standard ads. I’m not sure if that’s true, but I do know that videos on social media…

30 Days hath November, April, June and September.
It’s that time of year again. The leaves are changing in the northern hemisphere (shout out to the lands down under), the weather is cooling off and the holidays are right around the corner.

There’s no shortage of advice out there on how to grow your blog.
But if you’re looking for concrete, actionable ways to get more traffic from other bloggers, you’re in luck.

When it comes to creating content, one of the best things you can do is repurpose your existing material. This not only saves you time, but also allows you to reach a wider audience. And if you have a podcast, there are plenty of ways to repurpose your episodes.

If there ever was an easy way to lose money, it’s by advertising on social media.
Conversely, if there ever was an easy way to make a fortune, it’s also by advertising on social media.

In the course of stumbling through the internet I happened upon this gem from The Guardian

Audio ads are everywhere now. Podcasts, smart speakers, audio search, music streaming services and of course traditional radio all use audio ads.

In less than a year this entrepreneur has turned her idea into a multimillion-pound business all through cold calling.
And this case study shows that while cold calling is nobody’s favorite way to get business, there are times when it is still truly the best way to do it.

People love to think they make their purchases based on logic, but in reality it’s all about their cognitive biases subconsciously making their decisions for them. Remember that over 95% of purchasing decisions are emotional, not rational.

The only thing worse than no Instagram captions on your photos are ones that are downright terrible, and I’ll clue you in: The majority of Instagram captions are NOT pretty. Don’t believe me? Check out your feed and see for yourself.