Handy Sales Letter Checklist
Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make...
Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make...
The word ‘Free’ has proven over and over again to be the strongest, most important word in marketing anything and...
There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be...
The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not...
I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring...