What Makes Content Go Viral?
I saw a forum thread the other day, in which a new marketer wanted to know what viral content was,...
I saw a forum thread the other day, in which a new marketer wanted to know what viral content was,...
Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s...
One of my best copywriting secrets is to build a “swipe file” of winning examples from other marketers. I collect...
You Can Overcome Your Prospects’ Fears By Doing These Four Proven Things! A majority of people are simply afraid to make...
Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make...
The word ‘Free’ has proven over and over again to be the strongest, most important word in marketing anything and...