What Trashy Women’s Magazines Teach Us About List Building
In the world of digital marketing, building an email list remains one of the most effective ways to convert interested prospects into paying customers. Once someone is on your email...
Category: Email Marketing
Increasing Email Click-Through Rates with Personalization
One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with recipients, making them more...
Back to Basics – 10 Marketing Lessons Hidden Inside the Spam Folder
Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several phishing attempts, I stumbled...
Five Surefire Ways to Get Subscribers to Open Your Emails
Have you ever heard the saying that the Money is in your mailing list? It’s true. But only if you know how to get your subscribers to actually open your emails....
Sneaky Tips to Get Your Emails Opened
You work hard to write the perfect email — and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one...
How to Make a Small List Pay BIG
You’re just starting out and your list only has 500 or 1,000 people. While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s...