Category: Email Marketing

There is an urban legend that says customers on a mailing list received letters...

You’ve heard the fortune is in the list, and that is 100% true. But...

CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.

You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.

I know firsthand how difficult it can be to continually come up with new topics for your emails.
The first 20 are easy.
The next 30 aren’t too difficult.

You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two.

I’m not sure why I’m still getting pushback on how often to email your list.
My answer is daily, or even more often if you’ve got a good reason. But a lot of marketers out there ‘know’ that the ‘rule’ is to email 3 times per week.

Here’s a quick case study you may – or may not – want to incorporate into your email marketing.

When a lot of people think about sending an email to their list, they...

No one ever wants to let their list grow cold, but sometimes it happens....