Do Your Customers ‘Eat’ Your Emails?
Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him. “Once a little...
Category: Email Marketing
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SEO in 2018: Optimizing for Voice Search By understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when...
Dear Rich Bastard…
There is an urban legend that says customers on a mailing list received letters greeting them with, “Dear Rich Bastard.” Funny thing is… it’s actually true. Naturally, it was unintentional,...
A Simple Secret for Boosting Your Email Marketing Profits
You’ve heard the fortune is in the list, and that is 100% true. But if we’re going to be a little picky, we might elaborate and say the fortune is...
3 Tiny CTA Tweaks that Dramatically Increase Email Revenue
CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.
6 Magic Words that Sell More Products
You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.