News and Resources
Make Your WP Site (Nearly) Hack Proof The Wordfence plugin for WordPress is easy to install and use, and it’s continually updated with the newest firewall rules, malware signatures and...
Category: Email Marketing
Do Your Customers ‘Eat’ Your Emails?
Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him. “Once a little...
News, Articles, Resources
SEO in 2018: Optimizing for Voice Search By understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when...
Dear Rich Bastard…
There is an urban legend that says customers on a mailing list received letters greeting them with, “Dear Rich Bastard.” Funny thing is… it’s actually true. Naturally, it was unintentional,...
A Simple Secret for Boosting Your Email Marketing Profits
You’ve heard the fortune is in the list, and that is 100% true. But if we’re going to be a little picky, we might elaborate and say the fortune is...
3 Tiny CTA Tweaks that Dramatically Increase Email Revenue
CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.