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SEO in 2018: Optimizing for Voice Search By understanding the nuances of voice search, marketers can do a better job...
Category: Email Marketing
Dear Rich Bastard…
There is an urban legend that says customers on a mailing list received letters greeting them with, “Dear Rich Bastard.”...
A Simple Secret for Boosting Your Email Marketing Profits
You’ve heard the fortune is in the list, and that is 100% true. But if we’re going to be a...
3 Tiny CTA Tweaks that Dramatically Increase Email Revenue
CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.
6 Magic Words that Sell More Products
You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.
Can Stupid Jokes Make for Good Marketing Emails?
I know firsthand how difficult it can be to continually come up with new topics for your emails.
The first 20 are easy.
The next 30 aren’t too difficult.
