BassAckwards Marketing
Or… why every marketing technique or course you buy disagrees with every other bit of marketing advice you hear. Okay, so you buy a course on how to generate traffic,...
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Guy-Next-Door Beats Guru-God Every Time
Your customers are bombarded daily by the same types of offers — so how can you stand apart from the crowd? Let’s take the online marketing niche as an example:...
Do Your Customers ‘Eat’ Your Emails?
Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him. “Once a little...
Finding Your Brand’s Voice
Hello, I’m Harriet Cummings. I’ve seen a lot of online articles about tone of voice but feel that many of them fail to get down to the nitty gritty of language,...
8,947 Ways to Increase Conversions
Okay, while I probably could come up with that many ways to increase your sales, most would simply be variations of each other. Plus, who wants to try that many?...
News, Articles, Resources
SEO in 2018: Optimizing for Voice Search By understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when...